Crafting the core value prop

Understand the product

1. What is your product really in the business for?
2. 1. Data entry → processing → reports
3. What problem does your product solve?
4. 1. It solves the problem of Managing Store operations Remotely
   2. Provide them with leading indicators to course-correct their decisions.
   3. Manual bill generation is laborious and time-consuming and Store Manager solves this through instant bill generation
5. What are some customer benefits?
6. 1. Tracking MIS in real-time.
   2. No Dependency - store can run autopilot without owner.
7. How is your answer currently solving this problem?

   Problem	Current	Solution
   Bill generation	Manual bills. Human dependency and time consuming with inherent manual errors	One click auto generated instant bills, saving time and eliminating human errors
   Lack of bird eye view on business for better decisions	A generic estimation of overall business in the business owners mind	Digitising operations (Sales, Inventory, Staff management) helps to have a clear picture on contributory margins, most sold products etc. which inturn helps on efficient resource allocation thereby improving efficiency and thus margins
   Unable to scale business, since existing operations are demanding a business owner's full time presence	Business owners is being present full time to handle day-to-day operations	Real time snapshot of current state gives power to manage business from anywhere

Define Job To Be Done

Is your product operating in a new category or an existing one

Store Manager is an existing category with a new entry. Solving for Distinctiveness, preference & trust.

Understanding the user (Define ICP)

• Buyer: Business owner
• Influencer: Manager
• Blocker: N/A

Articulate the core value prop

For [mobile first business owner] who [wants to track & take better decisions on the go], the Store Manager is [their must-have digital store management platform] that [ Helps them track store operations effortlessly ]

Find your brand wedge

Answer 5 core questions

What are some category insights? What are the top problems the category is suffering from?

1. Existing solutions are
2. 1. Complex to use
   2. Expensive
   3. Only used by bigger businesses
   4. Low trust of staff to do proper billing.
3. Actual Traditional Category ( pen & paper )
4. 1. Manual work + time-consuming
   2. No Real-time feedback via MIS
   3. Book lost
   4. manual errors
   5. unstructured
5. Digital New Category ( WhatsApp + Excel)
6. 1. Unorganised
   2. Manual work

What are your user problems? What are the top problems the user faces?

• No Real-time feedback for course corrections / better decisions
• Less control on operations due to lack of visibility at billing, kitchen management due to multiple human hand shakes leading to inefficiencies resulting in a poorly served end customer
• Lack of trust in existing solutions: Solutions should work on building the highest levels of trust, since a business owner should trust the product, to store all his sensitive business data on the platform
• Existing solutions for managing operations are complex: After initial setup,

What are user non-negotiables?

• Accuracy & Operating business remotely with minimal intervention
• Data security and easy backup
• Easy to use: Mobile First features should be able to play with it
• informed decisions

What are user negotiables?

• Accounting
• downtime
• Minor bugs
• Polished product (from user insights)

What are user aspirations?

• Business should run on Auto-pilot with minimal intervention
• Full control on the business operations “on the go”
• End-to-end handling/ flow of business owner’s needs (not enterprise/ERP needs)

Define your brand a wedge

If category perception [Software’s are complex and expensive ] & ‌my user feels [ it's not for me], then my Store Manager will [a constant business companion, that educates on operational inefficiencies and handholds to increase business health].

How will your brand look?

I am [warm] but I am not [overly casual]

How will your brand speak?

I am [helpful] but I am not [interfering]

How will your brand behave?

I am [informative] but I am not [imposing]

Apply brand on & off the product

Play store screen shots.

Social Media